Digital marketing trends for boost your business

Date 03 Aug, 2024 blog-imgage

Exploring the Latest Digital Marketing Trends 

Technology advances rapidly. Every year, there are new, popular social media apps, better smartphones, and other technological advancements that promise to revolutionize your digital marketing by helping you deal with the hype., I've put together a list of which digital marketing trends should be on your radar in the next year.

 

The top 6 digital marketing trends

1. Privacy & Cookies

To improve Internet privacy, Google is on a mission to remove third-party cookies from its websites, and Firefox and Safari no longer support them. This change will likely impact the way your onsite ads and banner ads are displayed. Websites will not be able to use tracking cookies to populate advertisements.

Thankfully, Google and other platforms are working on replacement algorithms to place ads onsite while improving privacy. And cookies won't officially go away until 2023. You can optimize your digital ads by using keywords and advertising on sites that provide logical context for your ads

2. Push notifications

Use this tool to remind customers of upcoming appointments, send digital receipts instantly, and promote upcoming sales. It is estimated that 7.1 billion people used mobile devices in 2021. So it's a good thing that most of your customers are carrying smartphones. Additionally, you can contact your clients via their phones with push alerts, you can create personalized messages that will pop up on their mobile device, either as a message flash on their home screen or appear in their text feed as an SMS message. Learn how to use push notifications to connect with your customers and drive them to your site.

3. SMS marketing

Digital marketing trends also include connecting directly with your customers through text. Along with push notifications and email marketing, use SMS messages to connect with your customers. This tool involves sending text messages directly to your customers – once they've opted-in.  Among the often use SMS marketing applications are discounts, promotions, and personalized messaging. Make sure your clients may unsubscribe from getting these messages, and ensure that they are succinct.

4. Video Marketing

The average person watches online videos for about 100 minutes per day. One of Watching videos is one of the most popular activities on Facebook. Creating videos is one technique to break into this market. There are various ways to go about this. You can create a YouTube or Vimeo channel and use videos to educate and engage with your audience.  You can also connect with your audience by creating Instagram business videos and other social media content. Add popular hashtags to your videos so that viewers may locate them more easily. If you are not interested in producing your video content on a regular basis, you can use over-the-top (OTT) advertising. Create 10 to 15 seconds long ads that you can play on top of other videos.

5. Email marketing

Privacy is paramount for both Internet providers and users. Apply the same idea to your email list. When you're doing email marketing, segment your list and send personalized emails to different segments. By doing this, you can add value to each member of your email list. Be thoughtful about your campaign in email marketing and make sure it is easy for your list members to opt out.

6. Influencer marketing

Partnering with an influencer in your industry allows you to reach a wider range of potential customers. The industry generated more than $16 billion in 2024. 

This marketing strategy involves giving away a free product to a social media personality or paying them to promote your product. In return, they create a post telling their followers about your brand.

For example, you can partner with popular celebrities on TikTok, YouTube, or Instagram. Instead of spending a lot of money to get a major influencer with millions of followers, consider partnering with a micro-influencer, which is someone who has 1,0000 to 10,000 followers.

since per Forbes, "A micro-influencer can be advantageous to a brand as they offer access to a smaller subset of the target demographic that is keen on your business, thereby serving a more targeted audience." They are also often considered more trustworthy. His followers.